USA regulators said Wednesday they are considering an immediate ban on flavored e-cigarettes, as the Food and Drug Administration chief warned of an "epidemic" of vaping among youths.
US health officials on Wednesday declared the teen use of e-cigarettes an epidemic and issued more than 1,300 warning letters and fines to entities related to the sale and marketing of e-cigarettes to minors.
The government agency has ordered five leading brands, including Juul, which has 72% of the market as of mid-August, according to Wells Fargo, as well as BAT's Vuse, Altria's MarkTen, Imperial's Blue E-cigs and Japan Tobacco's Logic, to submit plans within 60 days detailing how they will combat excessive teen use of their products.
Juul Labs, which controls about 70% of the market, said in its statement that "appropriate flavors" play a role in adults changing their smoking habits, but added that they "are committed to preventing underage use of our product, and we want to be part of the solution in keeping e-cigarettes out of the hands of young people". "Inevitably what we are going to have to contemplate are actions that may narrow the off-ramp for adults who see e-cigarettes as a viable alternative to combustible tobacco in order to close the on-ramp for kids", he told reporters. He said the impact of the rampant use of e-cigarettes "is becoming very apparent". The company has more than two-thirds of the US e-cigarette market, according to Nielsen data.
Those broader recommendations would constrain the ability of e-cigarette companies to reach adult smokers and make ENDS less appealing to them.
Here’s What to Look For at Today’s Big Apple Event
Here are five of the biggest announcements from Apple's annual iPhone event , held at the Steve Jobs Theater in Cupertino, Calif . The new iPhone XS and XS Max feature IP68 waterproofing, 3D Touch, a faster, more secure Face ID and Apple's new A12 Bionic chip.
However, Gottlieb claims e-cigarette brands haven't done enough to stop kids from using the products.
The crackdown marked the "largest coordinated enforcement effort in the FDA's history", the agency said in a statement, warning of even harsher action to come.
The FDA said Wednesday that it has issued more than 1,300 warning letters and fines to retailers that illegally sold e-cigarette products to minors during a national sting operation at brick-and-mortar and online stores this summer.
"Critically, FDA for the first time recognizes that it must be addressed by requiring that manufacturers remove flavored products from the market unless those products have been reviewed by FDA, alter current marketing practices, eliminate online sales and take significant steps to curtail illegal sales to kids", Myers said.
The agency plans to issue data showing "substantial increase" in youth using e-cigarettes - otherwise known as vaping - this year compared with 2017.
Pig farms shutting down as Hurricane Florence looms off U.S. coast
They said torrential rains in the mountains could easily cause flash floods, leading to extensive damage. More than 1 million people have been ordered to evacuate the coastlines of the Carolinas and Virginia .
The agency said it plans to unveil a new e-cigarette public education campaign targeted to youth next week, and will soon announce wider access to new nicotine replacement therapies to help more adult smokers quit cigarettes.
Juul Labs said it would work with the FDA and is committed to preventing underage use of its product.
Shares of Big Tobacco companies surged in trading Wednesday. Such grim statistics prompted the FDA to recently propose that the level of nicotine, the addictive substance that gets people hooked, permitted in products should be brought down, either suddenly or gradually over time, to eventually wean people off smoking.
Jefferies is also bullish on how the FDA's actions will affect major tobacco players.
President Donald Trump issues warning as Hurricane Florence advances
Hurricane Florence is bearing down on the East Coast, bringing 105 miles per hour winds and a risk of flooding. WILMINGTON - Hurricane Florence is now a Category 4 hurricane, according to the National Hurricane Center .