Naturally other restaurant chains had some thoughts to share on social media about the "IHOb" announcement.
According to Forbes.com, sales for the restaurant chain were flat from 2015-2017, so this is likely a way for the company to try and revitalize its sales.
The b is for burgers, something that many people guessed would be the meaning of the temporary name change.
Screengrabbed by Business Insider
The seven new menu offerings, collectively referred to as the Ultimate Steakburgers, were available at the Westminster location Monday, advertised by window clings and a stack of crisp IHOb menus near the cash register.
But, as it turns out, the chain is looking past morning meals with an eye toward enhancing its lunch and dinner business. It also purchased the domain name ihob.com, which loads the IHOb logo (although IHOP.com remains the official company website).
IHOP DIN created quite a stir last week when it told Twitter TWTR users that it would be changing the last letter of its acronym from a "P" to a "b", teasing major changes for the brand. Well, now they've spilled the beans about the rebrand and numerous restaurant's patrons have something to say about it.
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The belt-busting additions to the menu include Cowboy BBQ, which comes with onion rings, bacon and American cheese, and Jalapeno Kick, including sauteed jalapenos, serrano peppers, hickory-smoked bacon, pepper jack cheese and mayo. For burgers. Go ahead, burger one today. That's like going into a Pizza Hut and ordering a burger.
While some people may be upset about the name change itself, it's safe to say most of us are just enjoying the Internet's reaction to it.
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Steak n' Shake has yet to respond to what is clearly a gauntlet being thrown down, but Twitter was only too happy to let IHOp, sorry I mean IHOb, know how they felt about the switch.
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