One of the most surprising things Amazon CEO Jeff Bezos revealed in his April 18 letter to shareholders was that Amazon Prime now has more members than people who live in Germany. It added more new members in 2017 than in previous years, and more new members on Prime Day than any other single day since the program began, Bezos said.
What we can gather from the statements made by Bezos is that Amazon is achieving much in selling the Prime memberships overseas and it thus goes without saying that it has all it takes to move ahead and replicate its USA success abroad. From "free", speedy delivery of Amazon purchases, to TV, music, fashion, a virtual library, free delivery on "Fresh" orders and cashback on a Prime Visa Signature Card.
Best known as an online retail colossus, Amazon has the leading system for hosting services or content in the cloud and is the force behind the Alexa digital assistant being built into a wide array of devices.
According to the Amazon CEO, the company's Prime Day 2017 was their biggest global shopping event ever, until it was surpassed by Cyber Monday. This is the first time, Amazon has come up with clear statics.
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Majority of subscribers have paid an introductory yearly fee of Rs 499 (now priced at Rs 999) to access free and fast shipping, premium video content, exclusive offers, among other services.
To achieve this, Bezos lays out his "four elements of high standards".
Prime Now, the two-hour delivery service for groceries, was also expanded to 50 cities worldwide across nine countries.
Bezos has issued the annual letter to shareholders since 1997.
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While Amazon's Bezos opened his letter with thanks to his employees and his customers, he also detailed a number of milestones he's proud of. It also accounts for the most positive index points in an otherwise lackluster day for the S&P 500, which fell 15.51 points to close at 2,693.13.
It is very important to mention here that the shares of the Amazon have risen around 69 percent in the last one year and rose 1.3 percent in after-market trading.
Bezos urged his team to be realistic saying that "unrealistic beliefs on scope - often hidden and undiscussed - kill high standards".
Bezos believes that high standards are teachable and once it is embedded in an organization, it becomes contagious and spreads among members. Currently, the selection includes over 40 million local products from third-party sellers.
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