On Tuesday the social media tycoon took questions from the US Senate for almost five hours, but resisted repeated efforts to get him to support new regulation. On Tuesday, 84-year old Senator Orrin Hatch, R-Utah, who had been a senator for almost eight years when Zuckerberg was born, asked how Facebook's business model works given that it is free.
Other lawmakers were similarly stymied by the rapid-fire format, unable to probe beyond surface-level accusations that Facebook had breached users' trust. The spokesman would point only to previous statements that Kogan sold data to former Cambridge Analytica employee Christopher Wylie and a company he founded called Eunoia Technologies. Even former United States president Barack Obama's campaign made one that accessed the friend lists of those who used it.
Rep. Jan Schakowsky (D-IL) tried to get Zuckerberg to name an exact deadline for when Facebook would complete the audit.
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"Zuckerberg's testimony demonstrated that the company has matured over the last decade, in particular in his acknowledgement that Facebook is responsible for the content shared on its platform", said University of DE communications professor Dannagal Young.
Rep. Jan Schakowsky, a Democrat from IL, recounted a long list of Zuckerberg's apologies over the years before concluding: "This is proof to me that self-regulation does not work". "It was my mistake, and I'm sorry", he said.
I think Facebook is a lot of things. He told the Senate that Facebook had been led to believe Cambridge Analytica had deleted the user data it had harvested and that had been "clearly a mistake".
In the 4 minutes of tensed exchange, the representative also asked Zuckerberg if he was willing to change Facebook's business model to protect the privacy of people who use the social media platform.
Consumer Privacy: What happened with Cambridge Analytica? The app vacuumed up not just the data of the people who took it, but also - thanks to Facebook's loose restrictions - data from their friends, too, including details that they hadn't meant to share publicly.
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The CEO promised that Facebook would be "proactive" about privacy in the future, and promised to cooperate with Congress on crafting regulations for the social media industry. Some lawmakers seemed unclear on that, but other lawmakers pointed out that the company greatly benefits from the collection of user data for advertising. They have also been blamed for not taking enough action to prevent the spread of false news. By the terms of a 2011 consent decree, Facebook is required to identify and address emerging threats to user privacy.
Frank Pallone, the top Democrat on the panel and a 30-year veteran of the House, said at the beginning of the hearing that he plans to work on legislation but is pessimistic that Congress will pass anything.
"I think that's a very good clarification, because people are wondering how 300,000 becomes 87 million", said Collins.
However, Zuckerberg added that lawmakers would have to be "careful" about how to put possible regulations in place.
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"[Data collection] includes information about the websites and apps you visit, your use of our services on those websites and apps, as well as information the developer or publisher of the app or website provides to you or us", the policy reads.