By discontinuing the service, it will allow developers to focus on Firebase Dynamic Links API. The company says that new and unidentified users won't be able to create links through the goo.gl console as of 13th April 2018. Google noted that "all links will continue to redirect to the intended destination" even after the shutdown, while users will also be able to export link information from the console. Alternatively, users can move operations to other classic URL shortening services, such as Bit.ly, Ow.ly, or others. Both developers and users have 12 months to use the service, but if you have yet to use the shortening extension before April 13, you can figure using it after that.
As upsetting as this closure could be, the fact that there are many URL shortener alternatives make this a minor deal for most. All you had to do was to append.info to any goo.gl link to display click statistics for any link.
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The Google URL shortener has been in operation since 2009, but it's the end of times for the service with Google announcing the service will end on their Google Developers Blog.
As far as consumers go, they can continue to use all features of the goo.gl console until March 30, 2019. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website. "We're excited to grow and improve the product going forward".
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The source added that producers are anxious that a "sombre start" will affect the show, as it is all meant to be about having fun. Donnelly who recently confirmed he is going to be a father, will also present next week's final episode in Florida alone.
The reason Google is ending support is due to how differently links are used today compared to when Google first launched its solution. While all existing links will still point to right address, users will be unable to create new shortened links; and will eventually be unable to manage current links.
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