That's why in October, the company started trialling an "Explore Feed" tab exclusively dedicated to news posts - leaving the normal News Feed to be filled with baby pictures and snaps of your friend's lasagne.
To the delight of many publishers and Facebook users, the social network is scrapping its Explore Feed - a News Feed experiment that separated professional posts from those of users' friends and family.
Facebook has chose to drop its controversial second news feed, after negative feedback from users in countries where it was trialed.
One particular incident took place in December in Slovakia, one of the six countries in which Facebook was testing the News Feed division.
Retail giant Walmart to restrict gun sales after Florida school shooting
Although the weapon purchased at the Dick's outlet was not the one used in the massacre, Stack said his company was moved to act. But sales had resumed at its smaller chain of Field & Stream stores, which consisted of 35 outlets in 16 states as of October.
Those who tested out the new feeds said they were "less satisfied" with their experience, and in some cases, found the split to be far too complicated.
MPs and officials in the U.S. have questioned the site, along with other internet giants such as Google and Twitter, over their policing of such content as well as the use of their platforms to create political discourse.
The results are in and Facebook says they're not favorable.
He said there was a preference for the most recent News Feed update, which prioritises posts from friends and family over posts from the media and other brands and has been called "deeply significant" for the industry.
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According to Google's own statistics , the company's USA workforce is 56 percent white, 35 percent Asian and 69 percent male. Wilberg, who spent nine years at Google before he was sacked last November, worked as a YouTube recruiter for four years.
Facebook concluded that "Explore" was not an effective way for people to discover new content on Facebook.
Mosseri admitted that people responded by saying that some users said the changes "made it harder for people in the test countries to access important information" and added that the social network is looking at how to announce tests more clearly. Facebook says that it will act on this feedback by updating how it determines where it tests new products and features. "Both of these tests provided us with valuable feedback that we will use to improve News Feed for everyone", the company has said.
FACEBOOK has ended its short-lived experiment with its alternative news feed idea "Explore".
Launched last October, Facebook's Explore feed was designed as a separate feed for content from publishers and public figures they might be interested in based their own interests.
Oil drops on surprise U.S. gasoline stocks build; crude stocks also up
April WTI crude oil futures settled at $63.91, up $0.36 or +0.57% and April Brent crude oil closed at $67.50, up $0.19 or +0.28%. The market was also supported by data showing US crude stockpiles fell more than expected earlier this month.
Facebook will be discontinuing the explore feed globally this week.