Whether these features are truly using machine learning, or just looking to cash-in on the buzzword equity of AI right now, is anyone's guess, but the point that Asus really wants to make here is that its smartphone camera will take excellent photos and videos without requiring the user to mess around with camera settings. The new ZenFone 5 and ZenFone 5Z smartphones presented by Asus at Mobile World Congress 2018 are no exception.
Asus has announced its new Zenfone 5Z which has an edge-to-edge display along with a notch on top similar to the iPhone X. It's not that we didn't know what kind of flagship Asus was about to unveil, it's just that we didn't know how it will do it. Asus chose to take some serious hits at Apple but also Samsung, all while copying several features of the iPhone X.
There's also a ZenFone 5 Lite (for some reason, Asus is also referring to it as the ZenFone 5Q), which doesn't have the notch; it's more of a regular Android mid-ranger with a slightly elongated 6-inch screen.
The ZenFone Max M1 is the big battery-toting phone of the lineup, with a 4,000mAh battery inside. It is powered by Snapdragon 630/430 Processor paired with 3/4GB RAM and 32/64GB of storage. It sports a 5.5-inch HD+ (720x1440 pixels) IPS display with an 18:9 aspect ratio and 2.5D curved glass on top.
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The phone comes preloaded with Android Oreo and Asus' custom ZenUI 5.0 skin on top.
Asus Zenfone 5Z comes in Midnight Blue and Meteor Silver starting at 479 Euros, Zenfone 5 Lite in Midnight Black, Rouge Red, and Moonlight White.
The ZenFone 5's United Kingdom price is yet to be announced, but it's highly likely to cost less than £500 when it goes on sale later this year, making it half the price of the £999 iPhone X. Two versions of this device include 3GB RAM/ 32GB internal storage and 4GB RAM/ 64GB internal storage. The ZenFone 5Z is made out of metal and glass, and as far as the design is concerned, this phone is identical to the ZenFone 5. The company didn't reveal the price of the other two models as of yet. The device also comes with face detection and fingerprint sensor.
Asus has not yet confirmed an India launch date for both phones.
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Around back, the 5 Lite has a primary 16MP shooter with a secondary wide-angle lens. There is an 8MP front-facing camera with f/2.0 aperture, Beauty, Auto, and Selfie Panorama. The device also includes features like - Face Unlock feature, and several real-time beautification features. It supports dual SIM dual standby and comes with basic connectivity options.
It makes it possible to fill almost all of a phone's front with display, because the "notch" lets phone makers keep important features - like the selfie camera and sensors - on the front.
Powered by Qualcomm Snapdragon 630 alongside another lower-end variant with Snapdragon 430 in certain markets, the ZenFone 5 Lite carries four cameras in total.
The ASUS ZenFone Max is expected to come in variants with different screen sizes, processors, and of course high battery capacity. It is backed by a 3300mAh battery with BoostMaster and AI Charging. Asus intend to release an update for Android 9 devices. One will be a standard 20MP sensor while the other has a 120-degree wide-angle lens.
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The new handset features a 6.2-inch full-HD display, 4GB/6GB of RAM, 64GB of storage and an 8MP front-facing camera.