Snap added almost 9 million daily active users in the last quarter, the most since the third quarter of 2016, pumping its daily user base to 187 million. Monetization also posted a significant jump on a sequential basis, with global average revenue per user (ARPU) rising from $1.17 in the third quarter to $1.53 in the fourth quarter. That falls short of analysts' forecasts of 21 cents a share loss.
Snapchat paid its publishing partners "more than $100 million" in revenue-sharing advertising deals a year ago, up from $58 million in 2016 and just $10 million in 2015, the company reported on Tuesday. However, in the call to investors on Tuesday, Snap warned that brand spending, which often peaks at the end of the year, could fall again in Q1 and lead to lower revenue to kick off 2018.
Along with some subtle stylistic tweaks, the biggest changes include the removal of the app's Stories page and a clear line between personal communications and media. In Q4, 90% of all ads on the app were bought programmatically, which the company said means that the "auction transition" for Snap Ads is largely in the rearview. Ever since the company behind Snapchat publicly unveiled paperwork with plans for a $20 billion IPO nearly exactly a year ago, concerns have surfaced about Snap's long-term viability. The company's growth appears to be driven by a surge in automated, or programmatic, advertising.
T20 Tri-Series: Glenn Maxwell century powers Australia past England
Coming in to face England , Australia will hope to display the allround performance and take a precious win over England . David Warner's side have now won both of its matches in the Twenty20 tri-series involving England and New Zealand .
The app now has 187 million users, which still puts it far behind rivals like Instagram Stories, a Snapchat clone that now has more than 300 million daily users. Non-GAAP earnings for the third quarter came in at 5 cents a share. It had a net loss of $3.5 billion a year ago.
"We ended 2017 confident that we can grow our Snapchat community and monetise our products more efficiently than ever before", said Snap CEO Evan Spiegel in an earnings call. The news helped send shares of Snap up over 20%.
Revenues from smaller businesses more than doubled from Q3 to Q4, according to Snap's chief strategy officer, Imran Khan. The price per impression decreased 25% sequentially, he said.
Colorado Governor: Officer deaths have 'grave impact'
The deadly force investigation team has been activated and CSPD is leading the investigation. A fearless , honorable young man was taken in senseless violence".
To make its app more friendly to users and advertisers, Snap launched a redesigned app in November, splitting "friends" from content feeds. The redesign is still not broadly rolled out, and Snap has said little about why. "Compared to the old design, core metrics around content consumption and time spent in the redesigned application are disproportionately higher for users over the age of 35, which bodes well for increasing engagement among older users as we continue to grow our business".
Snapchat stocks soared by 22 percent on Tuesday after its parent company Snap exceeded expectations for the first time as a public company, Geekwire reported.
The company's revenue isn't much of a surprise to Forrester analyst Jessica Liu and may be the result of a growing industry, not a new special sauce that Snap executives introduced during the fourth quarter.
Woodland triumphs in Phoenix Open playoff
As a matter of fact, there was some concern he might not get the job done after a bogey at the par 4 no. 14. Popular names occupied the leader board at the outset of play on Sunday, Gary Woodland's not among them.